Women
From beach tanks to cozy hoodies — soft, stylish picks for every San Diego day.
Men
San Diego-inspired tees and hoodies for laid-back everyday style.
Kids
Tees and hoodies for little locals with big San Diego energy.
Drinkware
Mugs and tumblers that rep the city you love — sip, chill, repeat.
Totes
From the beach to the market — carry your SD vibe in style.
Featured Products
Updates, Exclusives, and Local Love.
Stay in the Loop
We’re building something local, personal, and full of sunshine. Be the first to hear about new drops, market events, and exclusive deals — no spam, just So Very San Diego vibes.
We’ll only message you when it’s good — new releases, market events, and subscriber perks.
U.S. Shipping Only (for Now)
We currently ship within the United States. If you’re outside the U.S. and love what you see, reach out — we might be able to make it happen!
Made with Premium Materials
We use high-quality blanks and commercial-grade transfers for long-lasting wear and comfort — nothing mass-produced here.
Shipping Perks You’ll Love
Flat-rate shipping on every order, and it’s on us when you spend $100 or more.
Safe & Secure Checkout
All orders are processed through encrypted, trusted systems — your info stays protected, always.